SponsorshipX Case Study
Client Overview
For 15+ years, The T1 Agency has hosted SponsorshipX events in North America, uniting sponsorship marketers worldwide with curated content and immersive experiences. With 500+ annual attendees, SponsorshipX is a global hub for sponsorship intelligence.
The Challenge
As SponsorshipX expanded, legacy processes became a hurdle. They partnered with Team Convi to boost efficiency across the event cycle, revamping website, registration, speaker management, partnerships, event app, and communication processes.
The Results
Staffing requirements reduced by:
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70%
Total ticket Sales increase by:
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20%
Event and tickets launched earlier by:
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7 months
Increased pre-event digital content distribution by:
300%
How We Did it all Remotely
Redeveloped the SponsorshipX website and migrated the site to a new platform
Managed all attendee comms including:
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Development of a new communications framework
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Management of third-party copywriter for content requirements
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Execution of communications via BeeHiiv platform
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Managed the event schedule with SponsorshipX team including:
- Platform selection
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Ongoing content updates
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Developed a workshop registration system
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Scheduler builder tool for attendees
Migrated sales and event registrations to a new platform and create a fully automated reporting system.
Developed an automated ticket reporting system.
Developed and enabled a partnership fulfillment process for 30+ partners
​Led all aspects of the creation and deployment of SponsorshipX Event App including:
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Vendor selection
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App development
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Launch
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Ongoing management
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In-app comms
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Post-event reporting
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Ongoing upload of all speaker & partner information including session descriptions, headshots, and bios to SponsorshipX website
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Implemented a new speaker onboarding process including an updated process to gather speaker assets and content.
Refined and further develop SponsorshipX sales funnel and CRM functions.